Stop Wasting Money! 7 Must-Have Setups Before Running Facebook Ads

One of the best ways to grow your company and reach more people is to run Facebook ads.

To make sure your Shopify store is optimized for conversions, there are a few essential measures you must follow before you start creating ads.

Think of it like this: You wouldn't throw a party without first making sure your home is tidy and inviting, would you? The same reasoning holds true for Facebook ads. 

When potential buyers click on your advertisements, you want to make sure they have a seamless and easy experience with your Shopify business.

In this blog article, we will discuss 7 important steps to take before launching your Facebook Ads campaign. 

By following these steps, you can increase your chances of converting ad clicks into paying customers.

1. Integrate Quick Checkout Platforms

Nobody likes a drawn-out, difficult checkout procedure. 

When consumers are compelled to browse through numerous pages and complete countless forms, people leave their carts more often. 

Facebook ads bring traffic, but if your checkout isn’t optimized, you’re burning ad money with no conversions.

Quick checkout platforms are superheroes in this situation. By reducing the amount of steps needed to finish a purchase, these products expedite the checkout process.

Popular rapid checkout systems for Shopify stores include the following:

GoKwik : GoKwik offers a frictionless checkout process with guest checkout, saved addresses, and multiple payment gateway integrations.

Its standout feature is robust COD optimization and RTO reduction, leveraging AI/ML to identify and minimize fraudulent or risky orders.

Shopflo : Shopflo is a D2C-centric checkout platform that prioritizes a minimal, user-friendly design. 

With customizable UI elements, auto-fill features, and multiple payment methods, it helps brands retain their unique identity and enhance customer experiences.

Razorpay Magic Checkout : Razorpay Magic Checkout is an India-focused one-click solution that supports popular Indian wallets, UPI, and cards.

It integrates seamlessly into the Razorpay ecosystem, providing secure tokenized payments and streamlined checkout to reduce cart abandonment.

Faster by Shiprocket : Faster by Shiprocket delivers a lightning-fast checkout with address auto-fill, social logins, and a one-click purchase flow. 

Integrated with Shiprocket’s logistics platform, it minimizes friction for both new and returning customers, helping boost conversion rates.

I have tried all the quick checkout platforms listed above with different brands. Based on my experiences, Shopflo and Go Kwik stand out as the top choices, depending on the specific requirements of each brand.

The average cart abandonment percentage across all industries is an astounding 68.80%, as per a survey conducted by the Baymard Institute. 

You can guarantee a seamless checkout experience for your clients and cut down cart abandonments by including a quick checkout platform.

2. Install Review Collection Apps

Social proof is one of the biggest conversion drivers.

If a potential buyer clicks on your ad and lands on a page with no reviews, they may hesitate to purchase. 

Reviews build credibility and trust, making your Facebook ad spend more effective.

Without reviews, you risk high bounce rates and lower conversion rates, making your ads less profitable.

93% of buyers check internet reviews before making a purchase, as per a survey by BrightLocal. 

The conversion rate of product pages with customer reviews is actually 3.5 times higher than that of product pages without reviews.

Furthermore, 72% of buyers wait to act until they have read reviews.

For successful Facebook marketing, every eCommerce store must prioritize a strong review collection strategy.

Apps for review collection are useful in this situation.

After a consumer makes a purchase, these solutions automate the process of asking them for reviews.

Judge.me is a well-regarded app in this category. In addition to assisting you with gathering reviews, Judge.me strategically places them throughout your store to maximize their impact and visibility.

Other advantages of employing review collection apps include the following:

• Better SEO: Reviews contribute worthwhile content to your product pages, which may raise your SEO position because search engines like new content.
• Enhanced brand credibility: Getting good feedback helps you gain people's trust and position your company as a trustworthy supplier of high-quality goods.
• Improved customer interaction: Promoting evaluations among consumers creates a feeling of community and may yield insightful information about them.

3. Set Up Analytics Tools

Data is king in the realm of e-commerce. 

Running Facebook ads without analytics is like driving blind.

You can learn a lot about user behaviour and how customers engage with your brand and items by including analytics tools in your ecommerce store.

This information is crucial for Facebook Ads campaign optimization. 

Two important analytics tools to think about are as follows:

• Google Analytics: This robust and free tool gives you a thorough picture of user demographics, conversion rates, and store traffic.
• Microsoft Clarity: Use Microsoft Clarity to advance your analytics. This tool gives you a visual understanding of how customers explore your store by analyzing heatmaps and session recordings. According to a Microsoft case study, companies that use Clarity typically get a 24% increase in conversions.

Without tools like Google Analytics and Microsoft Clarity, you won’t know what’s working and what’s not. 

You need data to track how visitors from your ads behave, what products they browse, and where they drop off. Without proper analytics, you can’t optimize your ads for better performance, leading to wasted budget.

4. Integrate WhatsApp API for Customer Communication

WhatsApp is now a vital communications tool for companies all over the world. 

By incorporating a WhatsApp API with your ecommerce store, you can take advantage of this powerful  platform to build a closer connection with your clients.

You may use WhatsApp to improve your client experience in the following ways:

• Send reminders about cart abandonment: Use WhatsApp to politely remind clients who have abandoned their carts. To encourage customers to finish the purchase, you might even provide a special offer.
• Update the order status: Automated WhatsApp messages with order status updates, shipment information, and delivery schedules will help you keep your clients informed.
• Provide customer service: WhatsApp enables real-time communication, making it an excellent tool for responding to queries, resolving issues, and offering individualized assistance.

Consider the following well-liked tools for WhatsApp marketing:

1. QuickReply.ai — “Premium Support at a Premium Price”

Pros

• Superb Customer Support: You get a highly responsive, dedicated account manager who does most of the heavy lifting.
• Easy to Use: Offers live chat assistance, interactive menus, and automated messages in a simple interface.
• Hands-Off Implementation: Ideal for mid-size to larger brands that want a done-for-you approach.

Cons

• Higher Subscription Cost: More expensive compared to many other WhatsApp API tools, which may be prohibitive for smaller/newer brands.

2. The Convertway — “Budget-Friendly With Some DIY Involvement”

Pros

• Pocket-Friendly Pricing: Great deals for newer or budget-conscious businesses.
• Robust Marketing Automation: Enables complex campaigns with dynamic content and custom messaging.
• Account Manager Support: You do get an account manager, but expect to schedule meetings for changes.

Cons

• Less Responsive Support: Unlike QuickReply, you usually can’t just call; it requires planned sessions.
• More Merchant Involvement: Setup or technical tasks can require hands-on participation.

5. Install Return and Exchange Management Apps

Easy exchanges and refunds are important for building client loyalty.

If your return process is unclear or complicated, potential customers will avoid buying, especially first-time buyers. 

Making the return procedure simple and convenient shows that you care about your customers.

92% of customers claim that a satisfying returns experience increases their likelihood of making another purchase from a retailer, as per a study by Narvar.

Furthermore, before making a purchase, 67% of customers research a retailer's return policy. 

The following well-known shopify apps can help you expedite the return and exchange process:

• EcoReturns: This app integrates with well-known shipping companies and provides an easy-to-use return gateway along with automated return requests.
• Return Prime: With features like automated return labels, customizable return options, and interfaces with many shipping carriers, Return Prime offers a complete return management solution.

You can get more happy customers, build trust, and promote repeat business by putting in place a strong return and exchange policy.

6. Add Estimated Delivery Date Apps

One of the biggest reasons customers abandon their carts is uncertainty about delivery times.

If your ad attracts impulse buyers, but they don’t see a clear delivery date, they may hesitate and exit. 

Setting accurate delivery expectations prevents last-minute cart abandonment, reduces order-related queries, and improves customer trust in your store.

By displaying precise delivery schedules on your product pages, estimated delivery date applications assist you in informing customers at every stage of the purchasing process.

83% of shoppers believe that knowing the precise delivery date is crucial when making a purchase, per a Retail TouchPoints study. 

Top Shopify Apps to Display Estimated Delivery Dates on Your Landing Page:

• Estimated Delivery Date - Plus: This program determines projected delivery dates by considering variables like order processing time, carrier options, and shipping location.
• Delivery Date Picker: This app gives users greater flexibility and control by letting them select the delivery date of their choice.

You can increase client trust and enhance their whole purchase experience by giving them clear delivery information.

7. Integrate Shoppable Reel Apps

Video is one of the most engaging formats in digital marketing. 

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If your Facebook ads rely on video content but your store lacks shoppable reels, you miss an opportunity to convert ad viewers into buyers. 

A well-placed shoppable reel shortens the buyer’s journey from inspiration to purchase, increasing engagement and boosting conversions from your Facebook ads.

By integrating shoppable reels, you can take advantage of this trend and provide a visually compelling, interactive shopping experience that can complement your Facebook ad strategy.

In the visually-oriented world of today, short-form videos are pretty captivating. 

Here are a few well-liked choices:

• ReelUp: Shopify app for shoppable videos, reels, and UGC with engagement tracking and conversion analytics.
• Whatmore: Budget-friendly alternative with shoppable feeds and UGC but no direct Shopify admin integration.

Furthermore, compared to static photos, video content has been demonstrated to boost conversion rates by as much as 80%. You may draw in your target audience and increase engagement and sales by utilizing shoppable reels.

Summing it up…

Each of these steps is not just a suggestion—it’s a necessity if you want your Facebook ads to convert profitably. 

Failing to optimize these areas means wasted ad spend, high cart abandonment, and lower return on investment (ROI). 

Make sure your ecommerce store is ad-ready before you launch your next Facebook campaign! 🚀

What are you waiting for, then? Prepare to witness a notable rise in conversion rates by getting your ecommerce store ready for more sales!

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